My Journey with Lori April: A Reflection on EcoChic Collections in LA's Beach Cities

Hello dear readers,

I wanted to take a moment to share something incredibly humbling with you all. Recently, a local paper highlighted my brand, Lori April, and the journey of our EcoChic collections. I started this venture in the beach cities of Los Angeles, inspired by my travels and the vibrant culture and eco-conscious drive.

Every tote bag I've sewn for Lori April is a labor of love. Crafted with unique, quality fabrics and paired with sturdy linings, my aim has always been to create something that lasts and has a genuine story to tell. It's been both rewarding and challenging, creating each individual masterpiece, ensuring no two bags are alike.

The paper touched upon the authenticity of the Lori April brand, something I hold close to my heart. Each bag comes with a certificate, not as a marketing gimmick, but as a testament to the hours of work, creativity, and passion that goes into every piece.

It's amazing to think how these bags, a reflection of the spirit of LA's beach cities—casual yet edgy, timeless yet fresh—have become a part of so many of your lives.

I am deeply grateful for the support and love you've shown. Whether you've been a long-time supporter or are new to the Lori April family, I can't thank you enough. It’s an exciting journey, and I can’t wait to share what's next for our EcoChic collections!

With Love and Linen,
Back to blog

Leave a comment

Please note, comments need to be approved before they are published.