Lori April Core Values

Core Values - Lori April

Core Values of Lori April

At Lori April, our core values are the heart and soul of everything we do. Rooted in a commitment to sustainability, craftsmanship, and purposeful living, we strive to create products that not only enhance your style but also reflect your values and aspirations. Discover the principles that guide us:


We believe in protecting our planet for future generations. Our products are crafted from ethically sourced, natural materials, and we adhere to zero-waste practices in our Los Angeles studio. By choosing Lori April, you are supporting a brand that prioritizes eco-conscious fashion and responsible manufacturing.


Quality and artistry are at the core of our brand. Each piece is meticulously handcrafted by skilled artisans, ensuring that every product is unique and made to last. Our commitment to craftsmanship reflects our dedication to providing you with exceptional items that stand the test of time.

Purposeful Living

We encourage our customers to live audaciously and with purpose. Our products are designed to inspire confidence and boldness, helping you embrace your unique journey. By carrying a Lori April tote, you are not just making a fashion statement; you are choosing to live intentionally and meaningfully.

Global Inspiration

Our designs are inspired by the rich tapestry of global cultures. We source premium materials from around the world, infusing our products with a sense of global connection and cultural richness. Each Lori April piece tells a story of diverse traditions and international flair.


Authenticity is at the heart of Lori April. We are transparent about our materials, processes, and the origins of our products. Each item comes with a certificate of authenticity, guaranteeing that you are receiving a genuine, one-of-a-kind piece.

Community and Connection

We are passionate about building a community of like-minded individuals who value artistry, sustainability, and purposeful living. Our products are more than just accessories; they are a means of connecting with others who share similar values and passions.


By embodying these core values, Lori April aims to inspire and empower you to make intentional, meaningful choices in your fashion and lifestyle. Join us in celebrating artistry, sustainability, and purposeful living with every piece you carry.